Category Archives: Marketing Reviews

Stop, Collaborate and Engage Small Business Communication Tools for Entrepreneurs to Navigate the Social Media Seas

Stop, Collaborate and Engage Small Business Communication Tools for Entrepreneurs to Navigate the Social Media Seas

Oldies but goodies…

The social media landscape has significantly changed the face of small business communication, but it does not mean previous technologies have been rendered useless. “Old” technologies, such as e-mail newsletters, instant messaging and message boards are still active and can still increase productivity (and sales!). Many entrepreneurs already have a strong understanding of these technologies and have probably used them in the past. Consider dusting off that old e-mail newsletter you belong to – you know, the one you haven’t read in 2 years – or do a quick search of what message boards are out there. You may be reminded of and surprised at how useful these seemingly out-of-date services can be.

Some you’ve probably heard of, but may not know the full power of…

LinkedIn

LinkedIn has become the platform for business-focused social networking. By setting up a LinkedIn profile, users are able to post their work history and professional profiles for others to see. This tool presents opportunities for generating new business, reconnecting with old colleagues, and finding a job.

While many business users may have a LinkedIn profile, they may overlook the other small business communication tools LinkedIn provides. For example, LinkedIn Groups are a simple way to create an online forum where customers, prospects and industry insiders can exchange ideas. Similar to an e-mail newsletter, the Group allows invited LinkedIn users to interact with one another and for a company to communicate key messages. With some simple work on the front-end to get the group moving, an entrepreneur can then take a back-seat to let the patients run the asylum – while still maintaining his or her position as the group leader.

Wiki

A wiki (rhymes with tricky) is a website that allows users to edit the content that is posted on the page; the trick to wikis is ensuring the edits are accurate. Wikipedia, for example, is an editable online encyclopedia in which users can edit the content. The reason the information remains accurate is Wikipedia has designated individuals to monitor updates.

From a business perspective, a wiki is a great small business communication tool for companies with geographically distributed offices or teams. Users can post a document or other materials on an internal wiki and allow a group to review and edit the material in one place. Beyond the team collaboration, the wiki also helps with “version control,” a problem that occurs when some users do not have the most up-to-date version of a document. Microsoft’s SharePoint offers companies the ability to make internal wikis, as well as discussion boards.

Some small business communication tools you may not have heard of…

Yammer

Yammer is an enterprise microblogging service – think of it as Twitter for internal business communication. The service allows businesses to create their own internal communication channel and limit use to those who have a valid company e-mail address.

Advantages Of Company Incorporation

Advantages Of Company Incorporation

When an individual is looking to determine a professional title concerning their business venture, there are a number of paths of identification to pursue including sole proprietorship, partnership and pty limited company. A sole proprietorship is the design of business many people find themselves concerned in though this title is accompanied by a large quantity of risks because of the regular amalgamation that is discovered between personal finances and business finances.

A partnership represents a company that’s owned by several partners that work along for the benefit of their company. Partnership concerns are found with the hierarchy that is established in this business venture, clouding authority and spreading threat to several people as company and private finances merge.

What’s recommended for many successful businesses is to incorporate a business so as to ascertain a true business structure and give monetary protection. Once you incorporate a business you help to develop a transparent structure of power in your company, inserting a transparent line in regards to who will make the ultimate choices together with divvying up tasks primarily based on position.

In addition, when you incorporate a business you’re making a new entity within the eyes of the legal system that helps in creating the line that separates an individuals business from a persons personal finances. When you incorporate your business you will give protection to any or all of the individuals involved within the business in the event that something catastrophic happens causing you to claim liability.

Along with the structure and liability protection that is provided when you incorporate a business, a replacement feature is made that is not out there with sole proprietorship or partnership. In those traditional business formats you are directly responsible to your investors and also the refunding of any cash that is provided towards your business.

With business incorporation concerning a pty limited business you generate stocks that investors will purchase in the hope that the stock value increases as you achieve business success. With stocks, investors will buy and sell the stocks generated from your company incorporation leaving investment responsibility in the hands of stock investors which allows you to focus on your business success.

The leading reason that people do not pursue company incorporation is found with the legal issue that is involved in establishing this sort of pty limited company. Fortunately for people who still want the protections and safety that are found with company incorporation, the utilization of a expert helps to make the process simple.

Finding A Franchise Operating Partner

Finding A Franchise Operating Partner

When people consider investing in a franchise opportunity, they often envision all the benefits of owning their own business. However, those early months of getting a franchise off the ground can be stressful and require long hours and some skills a franchisee may not have. In this case, it is often worthwhile to consider finding an operating partner.

Finding a franchising partner is not an easy task and should not be done with haste. Unit owners will want to engage a talented individual with skills that complement their own. For example, an owner fresh out of college should look for an individual with experience in the field, explains Franchising.com. But even those business veterans with 20-plus years of experience can benefit from a partner with a significant business background.

There are three strategies the Web site suggests franchisees consider when seeking an operating partner. First, unit owners should make sure any business individual they decide to team up with shares the same goals and objectives for the franchise unit. One way to get a feel for individuals’ motives is to ask prospective partners about their business and personal philosophies, the hours they are willing to work in the beginning stages and if they are interested in long-term growth.

An operational partner should also possess complementary skills – unit owners should not seek clones of themselves. To begin determining what attributes and experiences the franchise could benefit from, owners will need to take an honest look at their own skill set. The Web site suggests considering areas such as marketing, managing, finances/accounting, customer service and technology. However, franchisees should also examine their own personality type, demeanor and operating and managing style.

‘You’ll want to identify the areas where you are strongest and feel most confident. Now, look for a partner that can fill the gap in the places where you are not as strong. Working together, you’ll form a well-rounded management team,’ Franchising.com writes.

Finally, franchisees should look for partners with a good understanding of the local market, including people, places and other factors. Deep market knowledge can aid a franchise in everything from site selection to marketing. This is particularly important if a franchisee is relatively new to the area – someone with good local knowledge will be able to help the unit attract employees and customers as well as work with local vendors and suppliers.

Once a franchisee has found an operating partner, he or she should make sure to create boundaries and job responsibilities to avoid conflict and tension when business inevitably becomes stressful. One technique the Web site suggests is designating a third party to help make decisions when partners hit a logjam.

What Are The Advantages Of Getting A Travel Franchise For Yourself

What Are The Advantages Of Getting A Travel Franchise For Yourself

You must be aware of the franchise model that many businesses all over the world follow. The travel industry is no different. There are many companies who offer travel franchise to business owners who are looking to set up their own business without having to work on the initial business model and stuff like that. Owning a travel franchise can be a profitable thing for you. Here are the advantages of owning a travel franchise, especially if you are in India:

Getting a share of the pie- Travel industry in India is still at a very nascent stage. It is expected to grow at a stupendous rate. Therefore, having a travel franchise gives you an opportunity to get a share out of that stupendous growth. And that certainly translates to a fantastic business opportunity.

No teething problems- Starting a business can be a tough affair. You have to take care of the market research part, set up a profitable business model and do loads of hard work to establish a business. The same holds true for the travel industry as well. However, when you decide to own a travel franchise, what that essentially means is that you are getting to set up your own business without setting it up in literal terms. What I mean to say is- you get the business model and an established name without having to work hard.

Value for investment- To own a travel franchise, you of course have to invest some amount into it. However, investing in a travel franchise is a safe bet. The reason being that as said earlier, the travel industry is bound to grow and therefore, your travel franchise is bound to get business. Secondly, you get an established business to head, so you dont need to worry about marketing and other aspects. You just need to follow the guidelines of the parent company and you are done. It is as simple as that.

For the people with an entrepreneurial streak in them, getting a travel franchise for themselves is surely a smart way to move forward and one that will ensure good returns on their investment.

Msc Accounting And Finance At The University Of Southampton

Msc Accounting And Finance At The University Of Southampton

If you are thinking about applying to enrol on the MSc Accounting and Finance masters degree at the Management School at the University of Southampton, then here is a quick overview of the course.

The Accounting and Finance MSc course is designed to meet the needs of students who have some knowledge of accounting and finance and who wish to extend their knowledge to an advanced level.

Students who have studied very little accounting or finance and have little relevant work experience are likely to find the programme very challenging indeed.

This MSc Accounting and Finance masters degree course consists of a core covering the main areas of accounting and corporate finance, and a research methods course that supports the dissertation.

Options available on this programme of study allow students to study particular aspects of accounting or taxation in more depth.

For example, there is a pathway within the programme that allows students to concentrate on research-oriented training and more advanced aspects of accounting and finance.

Your understanding of the subjects covered and your ability to use the knowledge and skills gained will be enhanced through a variety of methods and strategies on the MSc Accounting and Finance masters degree.

If you wish to apply to study this MSc in Accounting and Finance you should complete a University of Southampton application form and return it to the Academic Registrar.

Your application to study MSc Accounting and Finance will be carefully considered by a specialist member of the academic staff who will weigh up many factors; not only your academic achievements, interests and aptitudes, but also your motivation and your referee’s confidential report.

At the Management School we make our decisions in most cases on the application form and supporting documents alone. However, candidates who require special consideration, e.g. on grounds of age, disability or non-standard entry qualifications may be interviewed.

Franchise Opportunities In India

Franchise Opportunities In India

Franchised operations in India are increasing by the day. Being geographically vast and culturally diverse, India offers the most favorable franchising environment. While companies benefit by having many profit making outlets in different parts of the country, franchisees in India benefit by being able to generate good returns with little investment and risk involved. Entrepreneurs are making the most of India’s franchising market and growing economy by becoming successful franchisees. Indian franchisees can now choose from a plethora of international as well as domestic franchising companies. There are numerous attractive franchising options available in various sectors.

Ever since the franchising boom in the nineties, there have been many success stories. Franchisees in India helped many businesses grow and establish, while also gaining immensely from their business ventures. Examples of international franchises that have been successful in India include food and beverages giants such as Subway, Mc Donald’s and Kentucky Fried Chicken among others. Indian companies that have benefited from franchising include names such as Barista, MRF, NIIT and Apollo hospitals among others. It’s not just the bigger companies; smaller international and domestic companies also look for franchisees in India. The capital required for such ventures would be smaller when compared to highly reputed companies. The downside however, is that the risks are more, since you cannot ride on the popularity wave generated by the reputed companies.

Depending on your choice of business, you can either work from home or from an outside location. The initial capital you may require to start a franchising venture will depend on the type of business and the franchisor’s requirements. Most home-based franchise options are suited for work-at-home women. Cosmetics, healthcare products, services, home business household products and e-commerce ventures, make for convenient yet rewarding franchising options. Franchisors provide training and support and your business can gain from the image and professionalism of the franchising company.

Franchising allows entrepreneurs to have their own business, without many of the risks associated with a start-up business. Franchising also offers you great income and a flexible work style. But, as a potential franchise purchaser, you need to carefully consider the finances and risks associated, prior to starting your business. Read Franchise Plus to learn about the benefits, profits and risks associated with franchising in India. We help you make an informed franchising decision for a successful franchising venture in India.

Boat Loans And Boat Finance

Boat Loans And Boat Finance

Financing your next boat is a very important process, as you want to choose a finance package most suitable to you. There can be many things to check including
Boat loan interest rate
Fees and charges
Break fees if you paid it out earlier
Can you pay extra payments
Time it will take to approve and settle your boat loan
Does the boat finance company suit your criteria to approve the finance

You can have unsecured or which can affect the cost of your loan.

It can be a requirement of the boat finance company to have fully comprehensive insurance on your boat before purchase and while you pay off your boat loan.

Finance companies can assist to ensure you have a hassle free boat purchase and help with
Encumbrance checks to ensure that there are not any outstanding loans from the prior owner left against the boat.
Title check or confirming the ownership of the boat you are purchasing.
Clear transfer to seller of the amount financed on the boat purchase. .
Boat loans, subject to the finance companys approval can be financed to the full cost of the purchase including
On-road costs and taxes.
Boat Insurance
Marine breakdown warranties
Loan protection for death, disability and unemployment.
Older boats can be ok. Boat finance can apply for all ages new and used depending on the boat loan lender.
Finance structures can be flexible to suit your circumstance. Options to consider on your boat loan could be
Delayed payment boat loans so you first payment starts at a extended time into your finance contract
Interest only payment options including balloon payments.
Extended finance terms
Structured boat finance payments to suit your life style or your work cash flow
Construction boat loans
There are many marine finance options available for imported boats.
Commercial boat finance options are available that could be suitable for business use. Some factors to consider that relate to business car financing are:
Chattel mortgage boat finance

The structure of your business car finance can affect your taxation claim.
Dealing through a reputable boat loan broker can give you a choice of boat finance lenders. It is important to know that you may get boat loan interest rates and loan fees and charges cheaper than banks.

How Does a Push Message Work for My Company

How Does a Push Message Work for My Company

Push message technology is basically where information is pushed from the business to the client. Typically, clients or interested parties subscribe to a company’s ‘channel,’ giving permission to receive push messages on that ‘channel.’ Push is an internet based messaging technology, but it can show up in text messaging form or in a company’s app on the customer’s mobile device. Consumers who have loaded apps to their cell phones (or other mobile devices) can receive a push even when the app is not on. A push messaging platform allows a company to use push technology for marketing purposes.

Consumers who load an app but seldom use it can be ‘woken’ up by a push from the company, reminding them of the company’s value. Marketing through push messages can include internet messages about deals, events, coupons, offers, and more. With a push messaging platform, you can schedule your entire audience to receive a push at a certain time. However, you can also break all contacts into groups, sending to specific groups or even individuals. Delivering useful information, like breaking news, traffic problem spots, or sports scores can help to get consumers engaged with your company.

Staying connecting with potential customers and previous customers is important for maximizing sales. In the fast paced world we live in today, many people do not remain loyal to a company because they have used them successfully in the past. Keeping your company name in front of past clients can help to generate repeat sales and lifelong customers. A push messaging platform will enable you to make the most of the increasingly internet-centric society in which we live. It’s rare for an individual in this modern day to not carry a cell phone with internet capability. The number of mobile internet customers is growing by leaps and bounds. Having access to this huge audience is essential for serious expansion of your business.

With the right mobile technology working for your business, you can influence the decisions of many more people by leveraging the power of the internet. Mobile website and app development, text messaging, and push messaging platform use will move your company forward while others will be left behind as customers turn to those businesses they can access on the go. Mobile platforms have three main formats: iOS, Android and Blackberry. It is ideal for a push message interface to work on all three types of operating systems.

Why Should You Be a Woman Entrepreneur

Why Should You Be a Woman Entrepreneur

An entrepreneur is someone who has a great idea, an idea that often can transform society and improve the lives of others in some way, and who takes personal risks to bring that great idea to fruition. Women in generally are known to be caring, giving people, and whose great ideas have carried and even transformed societies for countless generations. More often than not, it has been men who have had taken their entrepreneurial spirit to profit from their great ideas, but now is the perfect time for a woman entrepreneur to seize the day.

As a woman entrepreneur, you have an amazing idea that you want to introduce to the world. If you can find a great way to profit from your idea, why shouldn’t you reap the rewards? When you are a woman entrepreneur, you can experience great success in so many ways. Of course, you will want to see financial rewards from your risk, effort, and great idea, but there is more benefit to being an entrepreneur than financial gain alone. Whether you are starting a cleaning service, operating a childcare service out of your home, or you have the next big invention brewing in the back of your mind, your great idea is absolutely going to change the lives of others in a positive way. This is more than just being the proverbial -productive member of society-, because as a woman entrepreneur you have the ability to change lives, change minds, and make a few bucks in the process.

If you have a great idea that you have been sitting on, now is the time to seize the opportunity this great idea presents to you. You simply need to design a business plan and have the courage to take the risk to bring this plan to fruition. It’s not easy being an entrepreneur, but the many rewards are well worth the effort!

Want to know more about woman entrepreneur? Find insight, inspiration, and tips on how to make money doing what you love at this blog: womanzworld.com